If I was a gym manager, I would aim to be jacked and tan - with a focus on aesthetics. Why? Simple, so that you can more easily pickup hot girls that train there or work there.
Also, having a physique that is clearly enhanced, but not quite full on bodybuilder big will be more appealing to a much larger clientele base. Bodybuilders will respect your physique, fighters will notice your size, and women will like it better than if you are straight SWOLE - which only a small percentage of women like, even the fitness babes.
But that's just my opinion.
What and how much you need to take will depend on your height, bone and muscle structure, the quality and consistency of your DIET and training, and whether or not you get enough rest to really grow. You don't need to train more than 3 days a week, 4 tops for maximal gains. Most natural guys, even those with killer genetics would be best served training 2-3x a week, so on gear I'd say 3-4x a week depending on what your natural tolerance to exercise volume and frequency is like.