Erectile Support is what is stands for, but the merchant bank processor would never let us put the name "erectile" in any of the products.
So just kinda tongue in cheek I called it "ES" and told people it stood for "Extra Strength" but then if you read the descriptions I wrote I tell people that ES has more ingredients for your peepee to get harder, and so we call it "Estra Strength" when if fact the real intended name is "HCGenerate Erectile Support"
The new 10 added ingredients in the formula, two good mentions for the context of this thread are L-Dopa we added to lower prolactin and increase erection hardness with a 40% icariin extract very high potency ingredient.